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About the Company

Roni Abrams Associates Limited, established in 1981, is an educational training
and management consulting firm. We specialize in perceptual training
emphasizing interpersonal communications.

Our founder and president, Roni Abrams, developed a technology in human
communications which enables people to alter the way they perceive and
interpret information. It is this technology that makes our consulting, coaching
and training unique.

By using this technology we empower those we work with to see and hear the
world in new ways. Opportunities and possibilities open up where they did not
exist before.

This technology impacts all areas of human endeavor: business, science, art,
government and international relations. The work transcends industry and product
or service categories. It can be applied to human resources/personnel issues, new
business development, branding, sales/negotiations strategies, community outreach, forecasting trends, crisis management, media relations, public speaking, fundraising, securing venture capital, merging corporate cultures and strategic planning.

History

Roni Abrams began her career as a journalist. Right from the start she recognized something very unusual was happening while she was interviewing her subjects.
They were revealing information about themselves they had not made public. She questioned why they were doing this without saying it was off the record. The typical response was, "I know you came to portray me in the best possible light and I want to give you the information to do so. I know you really care because you listen and I feel safe." Roni realized that if she was being singled out because she listened, that
indicated most people did not. From that point on she began to study the dynamics
of human interaction - how we listen and speak.

Roni had become intrigued with the way people communicated in the sales process. She wanted to discover first hand what skills were required to be a masterful salesperson. Roni went from the creative end of publishing to the business side of
advertising space sales. She applied her ability to listen and speak to this endeavor
and closed one out of every two prospects she met.

After engaging in thousands of conversations, both as a writer and sales professional, she fine-tuned her work in perception and listening. The technology she created in
human communications is designed to have a permanent impact on an individual's personal and professional effectiveness. According to Roni Abrams, "Everything
revolves around how we listen and the way we interpret what we hear. The work is
based on the profound relationship human beings have with language and each other."