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The Power of Perception: A Business Parable

The Belmont Technology Company is facing two major challenges.
It is losing market share and is searching for a new CEO. The Board
of Directors has been interviewing candidates from outside the firm
and has not selected anyone to date. Belmont's David Miller, senior vice
president of sales for ten years and John Jones, senior vice president
of marketing for ten years both want the job.

Jones feels the chances are slim that the Board would pick someone
from within the company. If he tries and does not succeed he could
be looking for a new position. He decides not to toss his hat in the ring.
Miller has been developing a sales and marketing strategy based on
studying their competition's sales and retail operations. He has found
a way to capitalize on Belmont's strengths to regain and even surpass
prior market share. Miller contacts the Chairperson of the Board and says
he has a strategy that will put the company on track and will implement
it as the next CEO of Belmont. The Board agrees to meet with him.

Analysis:

Two people with similar backgrounds, level of experience and
capabilities want the same job. One person doesn't think it is possible
and the other does. The actions each one takes are based on how they
perceive and interpret the circumstances and their own internal dialogues.

Moral:

If you think it can be done, you can do it! If you think it can't be done,
you will never do it!

The Context for Our Work

Roni Abrams Associates Limited - Our work transforms people's lives.
We coach you to listen to your internal dialogues and to manage them.
By learning to do this you move into a new paradigm where opportunities
and possibilities abound.

We coach people to listen.
We coach people to alter their perceptions.
We coach people to speak to produce results.